Fujifilm had their identity for a long time and haven't changed. Eventhough they have lots of different division such as mediacal devices and zerox, they've been using 'film' after FUJI logo. For their new identity, expanding their field and going forward without 'film' but also the logo is based on photogrpahy where they came from.
: logo, ID system,
Work in Progess..
Faraday Futuremarketing video series
NASA 3secstyle frames
Breakfast, Lunch & Dinnernetflix
A Monster Callsmovie title sequence
© Chloe Jungyoon Choi 2018