Freelance

American Lung Association
Smokefree LA  •  PSA Campaign

The American Lung Association has been working to save lives by preventing lung disease and improving lung health for over 110 years. Their stated mission is to reduce the burdens of lung diseases and to eliminate tobacco use through research, education, and advocacy. It is estimated that second hand smoke is responsible for between 150,000 and 300,000 lower respiratory tract infection in infants and children younger than 18 months. The ALA developed the Smoke Free LA campaign to further extend their outreach and educate the public on the harmful effects of secondhand smoke.

Produced at Midnight Sherpa

tag

: motion, style frame,
 3D, PSA , Octance

Video

Credits

Client
American Lung Association

Concept, Design, Animation, & Art Direction
Midnight Sherpa

Team
Miguel Lee (CD)
Alex More (EP)
Justin Leung (CG Lead)
Chloe Choi (Design Lead)
Joyce Ha
Mier Lee
Anna Mendoza

Music & Sound Design
Yessian Music

Voice Talent
Elizabeth Tsongke.

Room Shots

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Sketches

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Frames

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Selected Works

NASA 3secstyle frames

ALA PSA3D motion

Eloraillustrative motion

Shift Focusmotion

Adriftmotion

Nodeinteractive packaging

Miscellaneousmy playground

Typographygraphics

Fujiid system

     © Chloe Jungyoon Choi 2018